The story of


A publishing family rooted in NC

With award-winning publications spanning across the Old North State in three concentrated markets, our editorial team has gained statewide recognition for producing show-stopping magazines rivaled by none. Our publisher, David Woronoff, is a fourth-generation North Carolina publisher. The Pilot, LLC also produces:

The Pilot newspaper in Southern Pines

Business North Carolina magazine

• The Moore County telephone directory

First Flight, a digital agency

SouthPark magazine in Charlotte

PineStraw magazine in the Sandhills

• Owns and operates The Country Bookshop in Southern Pines

Award-winning authors

A heavy hitting editorial team makes O.Henry magazine a literary force in the community.

Jim Dodson
Jim Dodson
Jim Dodson
Editor Jim Dodson is an award-winning journalist and critically acclaimed author of 14 books, including best sellers Son of the Game, Final Rounds and A Golfer’s Life, co-authored with Arnold Palmer. He is the editor of O.Henry, Seasons and PineStraw magazines.
Cynthia Adams
Cynthia Adams
Cynthia Adams
Contributing editor Cynthia Adams has written seven books and has won numerous writing and editing awards from the NC Press Assn., APEX, and CASE. She had edited magazines for the University of Georgia and NC State University and taught writing at Webster University in Leiden, the Netherlands, and at UNC-G
Maria Johnson
Maria Johnson
Maria Johnson
Contributing editor Maria Johnson is a lifelong journalist who has won several state and national awards for feature writing. She, her husband, and their long-legged hound love traversing the watershed trails around Greensboro.
Headshot photograph by Amy Freeman
Ross Howell Jr.
Ross Howell Jr.
Ross Howell Jr.
Ross Howell Jr. writes monthly for O. Henry. His 2016 novel Forsaken was nominated for the Sir Walter Raleigh Award, the Library of Virginia Literary Award and was a finalist for the Southern Independent Booksellers Alliance Southern Book Prize in Historical Fiction.

Magazines Deliver Real Results

• Magazines show the highest return on advertising spending.


• Ads in magazines are more engaging and valued than other ads.


• 64% of readers take action after seeing a magazine ad.


• Magazines are #1 in reaching super influentials with higher incomes.

Source 2019 MPA FACTbook

Why choose O.Henry?

O.Henry magazine is influential.

O.Henry is much more than a monthly arts and entertainment magazine; we are “The Art & Soul” of Greensboro. In each issue, we create an experience of uncommon literary and artistic vision that explores Greensboro’s history, our thriving arts community, our passion for beautiful homes and gardens and more. We celebrate the city that inspires us with outstanding short stories, poetry, essays and features that touch the heart, warm the soul and have long-lasting relevance.

Who reads O.Henry magazine?

Millennial and Gen X readers

  • 58% are female
  • 42% are male

72% are under the age of 54

O.Henry readers are wealthier than average

  • 64% have an income over $100,000.
  • 36% have an income less $100,000.

Locally, only 32% of households have an income over $75,000

O.Henry readers are better educated

  • 91% have attended college
  • 9% have not attended

O.Henry readers love our magazine:

59% frequently purchase products or services featured in ads

Strategic distribution to reach your customers

Our ever-growing distribution list includes over 150 qualified regional businesses, retailers, medical practices and restaurants, and is prominently displayed at every one of our advertising partners.


FREE copies monthly!

A sampling of our exclusive distribution around greater Guilford County:


O.Henry Hotel, Proximity Hotel, Grandover Resort, Sheraton Greensboro, Biltmore Inn, JH Adams Inn


Downtown Greensboro, Friendly Center, Shops at Friendly Center, State Street, and select retail establishments and restaurants throughout Guilford County


Barnes & Noble, Deep Roots, Earth Fare, Harris Teeters, Scuppernong, Whole Foods

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search