The story of
M A G A Z I N E
A publishing family rooted in NC
With award-winning publications spanning across the Old North State in three concentrated markets, our editorial team has gained statewide recognition for producing show-stopping magazines rivaled by none. Our publisher, David Woronoff, is a fourth-generation North Carolina publisher. The Pilot, LLC also produces:
• The Pilot newspaper in Southern Pines
• Seasons magazine in the Triad
• Business North Carolina magazine
• The Moore County telephone directory
• First Flight, a digital agency
• SouthPark magazine in Charlotte
• PineStraw magazine in the Sandhills
• Owns and operates The Country Bookshop in Southern Pines
Award-winning authors
A heavy hitting editorial team makes O.Henry magazine a literary force in the community.
Headshot photograph by Amy Freeman
Magazines Deliver Real Results
• Magazines show the highest return on advertising spending.
• Ads in magazines are more engaging and valued than other ads.
• 64% of readers take action after seeing a magazine ad.
• Magazines are #1 in reaching super influentials with higher incomes.
Source 2019 MPA FACTbook
Why choose O.Henry?
O.Henry magazine is influential.
O.Henry is much more than a monthly arts and entertainment magazine; we are “The Art & Soul” of Greensboro. In each issue, we create an experience of uncommon literary and artistic vision that explores Greensboro’s history, our thriving arts community, our passion for beautiful homes and gardens and more. We celebrate the city that inspires us with outstanding short stories, poetry, essays and features that touch the heart, warm the soul and have long-lasting relevance.
Who reads O.Henry magazine?
Millennial and Gen X readers
- 58% are female
- 42% are male
- 58% are female
- 42% are male
72% are under the age of 54
O.Henry readers are wealthier than average
- 64% have an income over $100,000.
- 36% have an income less $100,000.
- 64% have an income over $100,000.
- 36% have an income less $100,000.
Locally, only 32% of households have an income over $75,000
O.Henry readers are better educated
- 91% have attended college
- 9% have not attended
- 91% have attended college
- 9% have not attended